Nike

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"Nike is the number 1 brand in the sportswear industry and the leader in the basketball industry."

It all started back in the 50's at the University of Oregon when Phil Knight, a track and field practicing student, met Bill Bowerman his coach. Both of them were looking for new technologies and new techniques that would improve the athletes performances, they created Blue Ribbon Sports (BRS) in order to import running shoes from Japan, the Onitsuka Tiger. In 1965, Jeff Johnson is the first salesman of Blue Ribbon Sports.

In 1971, Bowerman and Knight, who were allways looking for new innovations, are looking forward to create new products. They change the company name into Nike, a name is found by Jeff Johnson and inspired from the greek goddess of victory, Niké. Afterwards, they canceled their contract with Onitsuka and decide to relocate their production in Asia. At the same time, Carolyn Davidson "the Swoosh", that will become the logo of the company and refers to one of the greek goddess' wing.

In 1973, Nike market their first big success, the Waffle. The sole of this shoe is shaped like a waffle and was designed by Bowerman himself with the idea to cushion the runners steps during runtime.

Nike becomes the most selling shoe brand in the US in 1981, one year before releasing the Air Force One. Since then, the AF1 is an iconic model in the street culture, thanks to its popularity in the the basketball and the hip-hop culture.

The big breakthrough happens in 1984 when Nike decides to sponsor the rookie of the Chicago Bulls, Michael Jordan. This partnership will revolutionize the sports industry, because there has never been such a strong link between a brand and an athlete as this one. The Air Jordan 1 is released in 1985 and it has created its own global influence due to a unique design and colorways suc as the BRED hat has been banned by the NBA.

Since then, Nike Basketball has developped most innovative shoes that has left a mark on every players trough the years. Who could forget the Nike Air Command Force, the Air Force 180, the Penny 2, the Glove, the Flight Huaraches, the Air Max 2 CB, the Zoom Flight 9, the Foamposite or the Nike Air More Uptempo. Those models had a huge impact on Nike's reputation in basketball shoe industry and they have led to the Lebron 16, the KD8, the Kobe 4 or the Kyrie 5 and also the Hyperdunk, the Nike Zoom Hyperrev, the Hyperchase or the Kobe Mentality.