Nike

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"Nike is the number 1 brand in the sportswear industry and the leader in the basketball industry."

It all started in the 50's at the University of Oregon when Phil Knight, a student who was practicing track and field, meet Bill Bowerman his coach. Both of them were looking for new technologies and new techniques that would improve the athletes performances, they created Blue Ribbon Sports (BRS) in order to import shoes from Japan, the Onitsuka Tiger. In 1965, Jeff Johnson is the first salesman of Blue Ribbon Sports.

In 1971, Bowerman and Knight, who are allways looking for new innovations, are trying to creat new products. They change their companies name into Nike, the name is found by Jeff Johnson and the name is inspired from the greek goddess of victory, Niké. Afterwords, they cancel their contract with Onitsuka and decide to relocate their production in Asia. At the same time, Carolyn Davidson draws the Swoosh, which will become the logo of the company and it refers to one of the greek goddess wing.

In 1973, Nike market their first big success, the Waffle. The sole of this shoe has the shape of a waffle and was designed by Bowerman in order to cushion the runners steps while they run.

Nike becomes the most selling shoe brand in the US in 1981, one year before releasing the Air Force One. Since then, the AF1 is a iconic model in the street culture, thanks to its popularity in the the basketball and the hip-hop univers.

The big breakthrough happens in 1984 when Nike decides to sponsor the rookie of the Chicago Bulls, Michael Jordan. This partnership will revolutionize the sports industry, because there has never been such a strong link between a brand and a athlete as the one between Jordan and Nike. The Air Jordan 1 is released in 1985 and it has made a big buzz due to the BRED colorway that has been banned by the NBA.

Since then, Nike Basketball has developped innovative shoes that has left a mark on every players trough the years. Who could forget the Nike Air Command Force, the Air Force 180, the Penny 2, the Glove, the Flight Huaraches, the Air Max 2 CB, the Zoom Flight 9, the Foamposite or the Nike Air More Uptempo. Those models had a huge impact on Nike's reputation in basketball shoe industry and they have led to the Lebron 13, the KD8, the Kobe 11 or the Kyrie 2 and also the Hyperdunk, the Nike Zoom Hyperrev, the Hyperchase or the Kobe Mentality.